Back in 2016, everyone wanted to work on a cannabis brand. Our team was tasked to create a new brand goes went beyond your typical assets. We were tasked to create an environment, that translated to physical stores to learn about the cannabis movement to help educate as well as to help customers understand how Pharmacannis was different. It was medicine that helped them live their lives to the fullest without the stigma.
The big idea by the team was "Pharmacannis is Life" and how to bring this idea to life through different touch points of the customer's journey.
