Client: The Nature Conservancy
Designed for a Living World" exhibition, a transformative showcase that challenged renowned designers to craft sustainable products from natural elements, captivated audiences in New York City and Chicago. As the mastermind behind the campaign, I orchestrated a seamless rollout of the branded theme across various platforms, from print to digital. My creative touch extended to brochures, CTAs on El Trains in Chicago, floor decals, street banners, print and web ads, and gala reception banners, all harmonizing with the exhibit's essence.
The showcase featured a striking photo exhibit at Millennium Park, attracting over 700,000 visitors, while the exhibit at the Field Museum welcomed more than 67,000 attendees. This successful campaign was honored with the prestigious PRSA Skyline Award 2012, recognizing excellence in the Illinois Nature Conservancy's "Design for a Living World" exhibition and photo essay.
Street Banners to advertise the event at the Field Museum were strategically placed throughout the city of Chicago.
Transit Ads
Ad Series sized to several different sizes for different publications.
Banners (Indoor)
