Client: The Nature Conservancy
"Design for a Living World” was a traveling exhibit that started its journey in New York City and continued on to Chicago. The exhibit challenged designers Isaac Mizrahi, Kate Spade, Abbott Miller, Maya Lin and Hella Jongerius to take natural elements and create products in a sustainable way. The exhibit spanned resource to consumption and showed unique and beautiful ways to use these natural products from around the globe.
I designed the whole campaign and rolled out the branded theme, from print to digital. I designed and executed brochures, CTA signage on the El Trains, large floor decals at several train stops, street banners, print ads, gala reception banners (a total of 20) and web banners (static and animated) that tied into the theme's look and feel.
There also was a large photo exhibit in Millennium Park. There were an estimated 700,000 visits of the photo essay, and more than 67,000 people visited the exhibit at the Field Museum. This campaign won the PRSA Skyline Award 2012: Award of Excellence: The Illinois Nature Conservancy’s “Design for a Living World" exhibition and photo essay.