Laura Gannarelli

Client: Northwestern Arthritis Institute

The logo needed to convey "arthritis" and "joints" so the X-ray was employed to give this visual message quickly.

Client: Mording Dance Company

The logo was created for a local modern dance company in Chicago. The logo was designed to capture the dynamic movements that dancers make. In the applicaiton of the logo, there is a different dancer interacting with the letter "O" to keep it fresh and high energy.

Client: Leap Learner

I was asked to create a sub-brand logo for LEAP LEARNER for one of their products "Leap Learner Immersion" program.

The logo needed to be inspired by the main brand but speak to this particular product in a unique way. I took inspiration from one of the elements —the star — and renamed it "spark" and gave it a fresh point of view and meaning. The "star/spark" represents the catalyst that ignites the unique learning universe for the students and all those in their education universe.

Client: Illinois Department of Public Health

I was brought on to create a campaign brand (logo, tagline, brand guideline, and subsequent materials) for this state-run program in which individuals will be going into the hardest hit areas of the state or Illinois to be there to help them through the pandemic with the resources from food and shelter to get the healthcare they need from a trusted source, someone from their community.

Client: Myself

I designed this logo for my art business. The chop (seal) is my Korean name and I traveled to Korea to reclaim my name. I name "Youngi" was used to pay homage to where I began and the hand-scripted lettering was used to reflect the unique sums-ink style technique which I use to paint pet portraits.

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