CLIENT: Lindora Clinic | Rebrand from the ground up (concepts)
My role as the creative director on this team was to create a new brand from the ground up that included a new logo and creative brand positioning that included print, digital and packaging to engage with their audience from the B2B to B2C. 
The logo was created by using the DNA molecule, but abstracting it into 6 parts which ties into the 6 core components of their program and how the mix of knowing our DNA translates into a customized program that helps with the loss and maintenance of weight loss that comes from a clinical angle.
I developed the logo and worked with the team in art directing as well as hands on design for the application of the creative platform to make sure it related across all platforms and audiences.
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