Client: Illinois Department of Public Health
I was brought on to create a campaign brand (logo, tagline, brand guideline, and subsequent materials) for this state-run program in which individuals will be going into the hardest-hit areas of the state or Illinois to be there to help them through the pandemic with the resources from food and shelter to get the healthcare they need from a trusted source, someone from their community.
The campaign won several awards including Gold Stevie Awards® and
PRSA Chicago Chapter Skyline Award in 2021.
PRSA Chicago Chapter Skyline Award in 2021.
I applied branding system principles to this campaign, crafting a cadre of materials for a program executed from concept to completion. The approach leaned into the three tiers of Help, Guide, and Thrive, tailoring each aspect depending on the material and content required for the program's success. Each had its unique color combinations and photography, aligned with the messaging.
Logo creation, brand guidelines for print and digital platforms, stock photography (managed, bought, and organzied, door hangers, newsletters, PPT slides, press conferences, posters, and many in three languages English, Spanish, and French.
Logo creation, brand guidelines for print and digital platforms, stock photography (managed, bought, and organzied, door hangers, newsletters, PPT slides, press conferences, posters, and many in three languages English, Spanish, and French.
Comprehensive Digital Brand guide encompassing logo usage, print, and digital materials for a campaign. I handled the design, content creation, and management of the entire project.
Billboard concept | The client let us know, and understanding the importance of offline visibility, we adjusted the budget to ensure their message reaches their target audience effectively. Acknowledging that not everyone is digital, we strategically placed the billboards to maximize sightlines where their people are.
Billboard concept
Digital toolkit for CHW workers
I developed a toolkit that includes logos, social posts, videos and print items, providing CHW teams with easy access to essential branding tools. Updates are made regularly to ensure access to the latest resources as new content is developed.
24x36 posters and brochure concepts
